Whether they’re engaging with your social media posts, making online donations, or simply looking to learn more about your mission, more and more of your supporters are interacting with your cause online.
In particular, supporters turn to your nonprofit’s main website when they want to get involved with your cause.
Your nonprofit’s website has the potential to boost the impact of your engagement, fundraising, and marketing efforts. With this in mind, it’s time to find the right content management system (CMS) to help your team design, implement, and maintain a stand-out online presence.
Is your team ready to find the right content management system for your cause? Take a look at our top nonprofit CMS features your next platform needs to have:
With a comprehensive nonprofit CMS designed just for organizations like yours, your team will never feel like you’re in the dark when it comes to nonprofit web design.
Excited to find out what nonprofit CMS embodies all of our favorite features and more? Jump to the last section to find out why Morweb CMS is the best platform for nonprofit web design.
For most nonprofit organizations, one of the biggest roadblocks between your team and an effective website is figuring out how to make your vision a reality.
The vast majority of nonprofit professionals aren’t web design experts, and it can be really expensive to hire a designer to build your website from the ground up.
Even then, without the right knowledge base and design tools, it can still be a challenge to maintain and update the site after it goes live.
Luckily, the best nonprofit CMS platforms offer intuitive layout design features to make creating and maintaining your nonprofit’s website a breeze. Check out these essential design features your nonprofit CMS should have:
For most nonprofits, the implementation phase of the web design process can be seriously daunting.
Without an intuitive CMS in place, nonprofit professionals can easily get lost trying to make their web design vision a reality.
Find a partner that offers design consultation before, during, and after implementation. Your consulting partner will help your team to determine what layouts will work best for your needs, what modules are a must-have, and how to drive the kind of engagement you need through your website.
Further, your nonprofit CMS needs to give your team essential tools to maintain and update your site without having to write new code. Most nonprofit professionals don’t know any coding languages, so pick a CMS that offers accessible design features you can actually use.
One of the cornerstone elements of a nonprofit’s website is their blog.
Nonprofit blogs offer an essential platform for your team to keep supporters updated on your cause and engage with your community. Not only that, but your blog can help drive supporters into action by inspiring them to donate, volunteer, and introduce others to your cause.
Choose a nonprofit CMS that gives your team the blogging tools it needs to maintain a powerful presence online. Take a look at these key blogging features your CMS should offer:
One of the reasons why nonprofits like yours love to keep an active blog presence is that your posts can be a great introduction to your cause for new supporters.
When your community likes and shares your blog posts on social sites, they open up your nonprofit’s audience to a whole new set of inspired individuals.
Pick a nonprofit CMS that prioritizes social sharing by offering Facebook, Twitter, Google, and LinkedIn sharing widgets on every blog post.
At the end of every post, be sure to encourage your readers to share the content with their friends, family, and colleagues online to boost engagement with your cause.
Boosting awareness of your cause is the name of the game when it comes to your nonprofit’s website.
This means your website needs to be optimized for search engines, i.e. easily accessed when a supporter enters your name, or other related search terms, into Google.
There are many ways you can improve your nonprofit website to make sure it follows search engine optimization (SEO) best practices.
But, if your team is new to web design, you’re probably not experts in SEO. Pick a nonprofit CMS that helps your team perfect its SEO strategy with tools like:
Your website’s URLs can tell search engines a lot about your community and its ideal audience.
With a nonprofit CMS that lets you set custom URLs, your team can help your content reach the right people online while increasing the chance that they’ll click through to your site.
Long, difficult-to-read URLs are a big turnoff to web users. Additionally, search engines want to see your “target keywords” in the URLs of your site to know what your web page is all about.
Pick a CMS that takes SEO seriously by offering features like URL customization. This way, you’ll have the tools on hand to grow your impact and get noticed online.
Since your nonprofit’s website is the go-to place for supporters to interact with your cause online, that makes it your most powerful marketing resource.
Your next nonprofit CMS should offer features that make aligning your marketing strategy with your website an intuitive process.
Pick a platform that makes it easier to spread the word about your cause, engage supporters who land on your site, and learn from community members as they interact with your cause online.
It’s not enough for your nonprofit to have a marketing solution alongside your CMS. Boost the impact of your marketing strategy by choosing a CMS that offers:
One effective way to gather essential supporter data and encourage future engagement is to include forms on your nonprofit’s website.
Pick a CMS platform that empowers your team with intuitive form building tools to create inspiring event registration forms, volunteer sign-ups, and email list opt-ins.
Remember: you want your supporters to return to your website again and again, and the best way to achieve this is by collecting their contact information.
This way, your team can stay in touch with your community, offer them tailored engagement opportunities, and optimize your marketing outreach across the board.
Your website should be just as unique as your nonprofit is, so be sure to find a CMS platform that offers add-on modules to customize your site.
While the other features on this list cover the essential components of a robust nonprofit CMS, your team will need to have the ability to add more targeted features to your site.
Whether these modules help support your fundraising efforts, drive engagement, or improve your site’s user experience, they’ll all work together to enhance the functionality of your web presence.
This way, your nonprofit’s website will be well equipped to serve your community. Consider some of these key module features your next CMS should provide:
Fundraising is at the heart of how your nonprofit supports its mission, so why should you have to send supporters to another site when they're inspired to donate?
Choose a nonprofit CMS that offers fundraising tools to your team. Your CMS should integrate with your favorite fundraising software, including top fundraising sites like Fundly.
Not only will this make raising money easier for your nonprofit, but it will also keep your supporters on your website for longer.
When supporters can stay engaged on your site, they’re more likely to remain active in your community over time.
There’s really only one CMS designed for nonprofits that offers all of the essential features we’ve reviewed so far, and that’s Morweb.
At Morweb, our goal is to help nonprofits and associations fulfill their online visions without having to be technical web design experts.
Using Morweb’s intuitive CMS, nonprofits of all sizes, missions, and experience levels can create engaging, inspiring, and (above all) functional websites for their communities.
Partnering with Morweb isn’t just a time saver for your staff, though. From implementation to site maintenance, Morweb’s team will be available to help make your nonprofit’s web design dream a reality.
Designing a website to fit your cause has never been easier. Now that you’ve learned about these essential features and discovered why Morweb is the best nonprofit CMS on the market, your team is ready to build the website you’ve always envisioned.
Looking to learn more about nonprofit CMS features and web design best practices? Check out these additional resources to help guide your research: