Your organization's website is the heart of your cause online. Whether it’s to donate to your latest campaign, look for volunteer opportunities, or connect with other community members, your website is the first place people will visit to get more involved with your nonprofit or association.
It’s no secret that designing, building, and implementing a website for your nonprofit can be a huge challenge. Most nonprofit professionals don’t have coding or design experience, meaning many opt to invest lots of capital and manpower into creating a bare-bones site just to get by.
However, did you know that with a robust nonprofit content management system (CMS) web design platform, your team can easily create and maintain a stand-out website for your community?
Equipped with the right content management system features and support along the way, nonprofits can leverage their CMS website builder to create an efficient and inspiring home for their cause online. Think your organization is ready to start getting more out of your web design strategy?
Taking charge of your web design strategy doesn’t need to be a challenge. Let’s dive into these effective ways your organization can ensure it makes the right nonprofit CMS investment.
All too often, nonprofits let their web design strategy fall by the wayside simply because no one on their team has the knowledge base to manage their website.
Whether it’s carrying out your mission or laying the groundwork for your next fundraising campaign, there’s a lot that nonprofits and associations need to account for in their budgets before they can even think about their website.
Most nonprofits don’t have the funds necessary to hire a full-time web developer to build a customized website from scratch, and even fewer have the funds to pay someone to maintain their site after the implementation process.
Luckily, with the right nonprofit CMS, your organization can find an accessible solution to web design that anyone on your team can use to build and maintain your site.
Above all? Your nonprofit’s CMS should make it easier (not harder) to manage your web presence.
Depending on the nature of your organization and its community of supporters, your ideal website will look completely different from other nonprofits'.
So, why choose a CMS platform that doesn’t give your team full customization over your site?
As your nonprofit or association gets ready to build an inspirational and engaging online home, you need to be sure that your CMS partner provides your team with the tools to take full control over your website’s final product and shape it exactly to your needs.
After all, your community isn’t going to want to spend much time on your site if it offers little functionality or doesn’t align with your nonprofit’s identity. The greater control your team has over the end result of your website, the better.
The bottom line? With the right CMS website builder, your nonprofit doesn’t have to choose between customizability and user-friendliness: you can have it all!
Half the battle of managing a nonprofit or an association is getting the word out about your organization, your mission, and how you drive change in the world. But as soon as you are able to fight through this challenge, your nonprofit will see some incredible benefits.
To get started with this process, nonprofits need to have a handle over their marketing strategy, especially through digital channels.
Not only is your nonprofit’s website your community’s online home, but it also does a lot of the legwork for your marketing strategy. Your main website should be the authority on your nonprofit’s mission and how to get involved with your cause.
Your website generally gives off the first impression of your organization so use your CMS with the intention of creating new relationships and increasing involvement with donors, members, registrants, etc.
Many organizations fail to maximize the marketing potential of their websites because they choose a lightweight CMS that doesn’t offer key marketing features. Your nonprofit needs to be able to access smart marketing tools to spread the reach of your organization online.
Find a nonprofit CMS platform that empowers your team with robust marketing tools to drive engagement in your community.
The big picture? While your nonprofit’s website plays a crucial role in fundraising and engagement, empower it as a marketing resource with CMS marketing tools.
The longer visitors stay active on your website, the more likely it is that they’ll make donations, attend events, and meaningfully engage with your cause.
As you search for the perfect CMS website builder, find one that helps drive engagement with customizable add-on modules.
With add-on modules, your nonprofit or association can create engagement opportunities of all sorts that will help get you closer to your goals. If your nonprofit settles for a CMS that doesn’t offer modules like these, you’ll need to send supporters to external sites to get the job done.
This sends users away from your site and runs the risk of throwing a wrench in your nonprofit’s conversion process. The easier it is for a visitor to complete the desired action, like making a donation or registering for an event, the higher your conversion rate will be.
Our tip? When choosing your nonprofit’s CMS platform, find a solution that offers more add-on modules than you think you need right now. You never know what modules your website might need down the line!
On that note, it’s time to consider the sustainability of your potential nonprofit CMS. As you determine the right platform for your organization, ask your team: is this system built for growth?
Choosing a sustainable CMS solution should be a top priority for your team as you finalize your best-fit CMS pick.
Whether your organization is just starting out or has years of experience under its belt, the nature of organizations like yours is that they are constantly growing. Your nonprofit or association might be connecting with new supporters, building fundraising capacity, or expanding your mission.
The fact of the matter is that the website you need now probably won’t address your nonprofit’s needs in a year, or five years, or in the next decade. Ultimately, your team should partner with a nonprofit CMS solution that can grow alongside your community.
The takeaway? Find a CMS website design builder that’s built to grow. After all, your nonprofit needs to know its CMS can see you through wherever your mission takes you.
Choosing the best CMS platform for your cause can be a tough task for even the most experienced nonprofit professionals. With these tips in mind, your team is ready to get started on its search.
Looking for more insight into choosing the right content management system? Check out these additional resources to guide your research: