Creating a Donation Page: 5 Smart Strategies for 2026
Your online donation page is one of the most critical parts of your nonprofit’s website. It’s where interest turns into action — where visitors become donors and supporters turn into advocates.
Yet even when a potential donor lands on your donation page, that gift isn’t guaranteed. Studies show that nearly 60% of donors abandon online donation forms before completing their transaction — usually due to friction, confusion, or lack of trust.
In 2026, creating a modern, user-friendly, and emotionally resonant donation page is essential to improving conversion rates and growing long-term giving.
Here are five smart strategies to help your organization create an online donation experience that inspires generosity and strengthens relationships with every visitor.
1. Include Impactful Visual Elements
A well-designed donation page should feel like a natural, inspiring extension of your nonprofit’s brand . Visual consistency and storytelling make donors feel confident and emotionally connected.
How to Strengthen Visual Appeal in 2026:
- Keep your branding consistent – Use your organization’s colors, logo, and typography to build trust and recognition.
- Feature powerful imagery – Include real photos of your programs, volunteers, or beneficiaries. Avoid stock images when possible — authenticity builds credibility.
- Use storytelling visuals – A single compelling image of someone directly impacted by your work can increase donations by up to 30%.
- Add interactive or motivational elements – Tools like fundraising thermometers, progress bars, or short impact videos can create excitement and urgency.
Pro tip: With Morweb’s built-in design tools, you can add or change images and banners in seconds — keeping your donation page fresh without needing a developer.
2. Inspire Larger and Recurring Gifts
If someone has made it to your donation page, they already care — your job is to gently guide them toward maximizing their impact.
How to Encourage Upgraded Giving:
- Include suggested donation amounts – For example, “$25 provides school supplies for one child.”
- Offer recurring giving options – Highlight monthly or quarterly donation choices with clear language like “Make this a monthly gift to support ongoing programs.”
- Promote matching gifts – As of 2025, 84% of donors say they’re more likely to give if their employer matches their gift.
- Celebrate impact – Pair each gift level with a short description of what that amount accomplishes.
Pro tip: Use your CMS to include recurring donation toggles or matching gift integrations directly in your form. Morweb’s donation tools make these elements seamless.
3. What Steps Should Nonprofits Take to Optimize Their Donation Pages for Mobile Giving?
Mobile giving continues to rise — over 60% of online donations now come from smartphones or tablets.
Mobile Optimization Best Practices:
- Design responsively – Your donation form should resize perfectly on all screen sizes.
- Simplify your form – Fewer fields = higher conversions.
- Test across devices – Preview your donation flow on multiple phones and browsers.
- Use digital wallet integrations – Offer Apple Pay, Google Pay, and PayPal.
- Add a text-to-give option
Stat to remember: Nonprofits that optimize their donation forms for mobile see 34% more completed gifts.
4. Gather Insights About Your Supporters
Your donation form isn’t just for transactions — it’s a valuable opportunity to learn about the people who believe in your mission.
How to Collect Donor Insights:
- Add optional survey questions
- Ask key questions like:
- How did you hear about us?
- Would you like to volunteer or subscribe to our newsletter?
- What inspired your donation today?
- Track donor data trends
Pro tip: Keep donation pages simple and move optional questions to follow-up communications.
5. How Can You Personalize and Refresh the Donation Experience?
By refreshing it periodically and tailoring it to your campaigns, you’ll keep donors engaged.
Ways to Keep Donation Pages Fresh:
- Create unique pages for different campaigns
- Feature current impact stories
- Include seasonal themes
- Incorporate peer-to-peer fundraising links
- Add on-site giving options
The Gist: Build a Donation Experience That Converts
Your online donation page is more than a form — it’s your nonprofit’s most valuable digital fundraising tool .
If your current donation page feels outdated, it may be time to upgrade to a nonprofit-specific CMS — like Morweb.
Ready to Elevate Your Online Giving?
Book a free website and donation page consultation with Morweb
