27 Best Nonprofit Websites + 4 Tips For Designing Your Own

Murad Bushnaq

August 20, 2024

A good website for your nonprofit organization is one of the most powerful tools and the foundation for your organization’s Internet presence.

This not only increases its visibility through friendly sites but also instructs new champions, promotes projects and shows, and encourages people to contribute.

However, creating a top-notch website design for nonprofits can feel impossible, especially if your team is new to using web design tools and tips. Research shows that 75% of online consumers would trust the organization based on its website design.

If you've found yourself in a web design rut, you're in the right place. One of the best ways to kickstart your own design journey is to get inspired by other high-quality design work.

In this article, we'll showcase 30+ of the best nonprofit websites on the internet today, and then set you up to dig into creating your own with a few design tips. Specifically, we'll cover:

Good Nonprofit Ideas to Be Followed
Tips for Designing Your Own Nonprofit Website

Designing a high-quality website for your nonprofit doesn't need to be a stressful experience. Once you take the time to study other well-designed nonprofit sites and take note of the design practices you see in action, you'll be well-equipped to make your own website one of the best.

Ready to get inspired? Let's jump right in.

Good Nonprofit Ideas to Be Followed

Community Outreach: Engage with local communities to address their specific needs, strengthening neighborhoods.
Educational Programs: Provide educational resources and training to improve skills and opportunities across age groups.
Healthcare Services: Offer primary health care, mental wellness support, and fitness activities to enhance community well-being.
Rights Advocacy: Raise awareness of human rights issues and push for policy changes to drive positive societal impacts.
Emergency Relief: Deliver immediate aid during crises and provide humanitarian support to help affected individuals recover.

Best Nonprofit Websites to Get Inspired By

1. Community Foundation of Sarasota County

This is a screenshot of the Community Foundation of Sarasota County site, one of the best nonprofit websites.

The Community Foundation of Sarasota County (CFSC) is a charitable organization with three areas of impact: community care, empowerment and success, and belonging and culture. Their motto—“Be the One”—reflects the belief that anyone can be a philanthropist and give back to their community, regardless of means.

The community foundation’s mission is clear throughout its nonprofit website design. The homepage banner showcases smiling community members and highlights the organization’s statement of impact. This nonprofit website has many engaging design elements including smooth mouseover effects and dynamic media galleries. The site looks equally great on mobile devices, with all content seamlessly adjusting to fit smaller screen sizes.

CFSC's navigation menu lends itself to a great user experience. The mega menu organizes the pages in a clean format, and the Donate page is highlighted with a large button. There is also an alert bar at the very top of the navigation menu, allowing the organization to share important updates.

CFSC's website theme was custom-developed and comes with dozens of prebuilt templates that are consistent with the organization's branding.

Our favorite feature? This nonprofit website offers a web accessibility feature in the top right corner of its navigation menu. Site visitors can change the font size, switch to greyscale, or change the font in order to improve their viewing experience.

For the functionality of the site, CFSC took advantage of Morweb’s nonprofit-specific features, including customizable donation forms, resource galleries, blogs, and event registration and ticketing to best serve their constituents.

2. The Association of Theological Schools and The Commission on Accrediting

This is a screenshot of the ATS site, which is one of the best nonprofit websites.

The Association of Theological Schools (ATS) and its sister group, The Commission on Accrediting, share one mission: to promote and enhance theological schools, thereby benefitting communities of faith and the broader public.

This dedication to the enhancement of theological schools is reflected on ATS's website. On the homepage, rolling banner images set the tone for the website with places of worship and people working together to learn. In addition, the "In the News" blog roll and "Upcoming Events" calendar on the homepage invite visitors to engage with the site right away.

Our favorite feature? The ATS website features distinct social media icons in the header and footer of the site. These invite visitors to further engage with the organization on other platforms.

With Morweb, ATS was able to build a website that clearly communicates its brand and mission. The organization has also been able to easily add valuable resources for its administrator and faculty member audience and create a private Canvas portal for its users.

3. The Africa Center

The Africa Center is transforming the world’s understanding of Africa, its Diaspora, and the role of people of African descent in the world.

The Africa Center's website stands out with its use of a video background, creating an immediate and immersive visual impact. This design element effectively draws visitors in and sets the tone for the center's mission, making the experience more engaging and memorable. The video background also seamlessly integrates with the site’s clean, modern layout, enhancing the overall user experience.

Our favorite feature? Interactive elements, such as video background and scrolling animations, create a dynamic experience. Regularly updated blogs and event calendars further connect the community, while clear and well-placed calls to action, such as "Donate" and "Join Us," encourage active participation and support for the center's mission.

4. San Luis Obispo County YMCA

San Luis Obispo (SLO) County YMCA is a chapter of the Y based in California. Dedicated to promoting physical fitness and community engagement, SLO County YMCA's mission is to develop the mind, body, and spirit of all community members, contributing to strong families and communities.

This focus on supporting wellness and uplifting the community is evident throughout SLO County YMCA's web design. When visitors land on their homepage, they're immediately greeted with a slideshow of active community members making the most of what "the Y" has to offer.

Since SLO County YMCA is primarily a community recreation organization, they make the most of their homepage’s real estate by placing engagement opportunities front and center. Using bright call-to-action buttons, they center opportunities for browsing youth programs or becoming a member of their organization. Nearby, they also include a "Donate" button to steer users toward giving back.

Our favorite feature? The branding of the site is clean and consistent with YMCA's brand guidelines. The typography and graphic elements perfectly match the logo.

5. World Trade Center Institute

The World Trade Center Institute (WTCI) seeks to empower globally-minded leaders from the Mid-Atlantic with ideas and connections that drive business growth and global good.

WTCI clearly displays this mission on its homepage and from the outset gives website visitors four different ways to get involved with its work—events, insights, fellowships, membership, and global exchanges. Its homepage also features stats that illustrate the organization's impact and a "Faces of WTCI" section that highlights the contributions of individual members.

Our favorite feature? WTCI has a clear "Subscribe" form at the bottom of each page that invites visitors to stay in the loop by signing up for their email newsletter.

With Morweb's tools, this website can be easily updated and added to as WTCI offers different events and opportunities to its members.

6. MAHUBE-OTWA Community Action Partnership, Inc.

This is a screenshot of the MAHUBE-OTWA site, which is one of the best nonprofit websites.

MAHUBE-OTWA's mission is to eradicate poverty by promoting self-sufficiency in children, adults, and older people.

Its website is branded to look consistent with its logo, using a purple and white color scheme that is both eye-catching and professional. With an easy-to-use menu and clear buttons for "Board Login," "Donate," "Get Help," and "Translate," this website is designed to help its audience get information and complete important tasks.

Our favorite feature? The membership page offers a number of different donation options, including the option to make the donation a monthly gift, and to cover the transaction fee. Donors can also see what different-sized gifts can help MAHUBE-OTWA do, which can encourage donors to give more.

The KIOSK MENU at Mahube-Otwa Community Action Partnership provides quick links to necessary services and applications. Energy Assistance Applications, Housing Intake Forms, Head Start (English & Spanish), Early Learning Scholarships, SNAP Benefits Applications are among the items offered. Job listings with MAHUBE-OTWA, job searches through Indeed.com, Rural MN CEP opportunities and general internet search capabilities for employment resources.

The MAHUBE-OTWA website was built using Morweb’s easy-to-use CMS platform.

Morweb’s nonprofit-specific web design features make it easy to include all of the elements relevant to nonprofits, including easy-to-use, built-in donation forms.

7. Greenbelt - Essex County's Land Trust

Greenbelt - Essex County's Land Trust (ECGA) is a highly visual site with stunning image sliders, featured sections, and an engaging navigation menu. It has been devoted to conserving land since 1961 and has conserved more than 19,000 acres in Essex County alone.

It works to protect the natural resources and community character of the area by assisting landowners, farmers, municipalities and organizations in their efforts to preserve open space. The color-popping navigation in the upper corner of the website makes it easy for site visitors to get information about hiking trails, events, and donations.

ECGA's events page offers an overall view of upcoming events with a link to learn more and RSVP or purchase tickets.

The property search page displays all of the properties within the land trust. The organization's trail map is interactive, allowing you to learn more about each trail. For each trail, you can learn how to get there and what activities you can do there. You can also take virtual tours, download a PDF of the map, and browse image galleries.

Our favorite feature? A unique aspect of this stunning nonprofit website is its Osprey Cam. ECGA offers a live camera feed on the nest of a pair of young Osprey. Each spring you can watch as their eggs hatch and the young chicks grow to eventually leave the nest.

8. The Center for Collaborative Study of Trauma, Health Equity, and Neurobiology

This is a screenshot of the THEN Center site, which is one of the best nonprofit websites.

The Center for Collaborative Study of Trauma, Health, Equity, and Neurobiology (THEN Center) works toward health, equity, and justice for all by researching the direct connection between trauma, chronic disease, and health disparity.

THEN Center's website features a wealth of educational resources to explain the connections between trauma, chronic disease, and health disparity. On top of providing information about core scientific concepts, it also offers resources to help visitors learn about preventing and healing trauma and preventing discrimination.

THEN Center's main call-to-action is to get people to sign up for its newsletter, which is apparent with its large "Subscribe" buttons and footer fields.

Our favorite feature? THEN Center offers a "What's New?" page that visitors can navigate to in order to learn about the most recent updates on THEN Center's research. This easy-to-find, one-stop-shop is a great resource for those who want to keep up with THEN Center's work.

9. RAIN

RAIN was founded in 1992 to empower people living with HIV and those at risk of HIV to be healthy and to live stigma-free.

This organization offers a number of ways to get involved like volunteering, serving as a social media ambassador, and donating. They clearly promote these opportunities with bright yellow and red call-to-action buttons. In addition, RAIN also offers a wealth of information about their services for those affected by HIV, like testing, counseling, and support groups.

Our favorite feature? We love RAIN's donation wishlist page, which provides a list of goods and services that RAIN's current clients need. This page helps supporters know what they can do or give to be as effective as possible in the current moment.

10. Fredericksburg Regional Food Bank

Why This Nonprofit Website Is One of the Best？

Fredericksburg Regional Food Bank, its website stands out with its clean, user-friendly design that effectively highlights its mission - eliminate hunger. The homepage's clear layout and well-organized navigation make it easy for visitors to find essential information quickly.

Our favorite feature? The website's mission-focused design, with impactful imagery and statistics, immediately conveys the urgency of hunger relief. It effectively engages users with clear calls to action like "Donate" and "Volunteer," while the well-organized "Get Help" section ensures easy access to essential resources. Emphasizing donor and volunteer involvement, the site highlights the impact of contributions and offers various ways to get involved.

11. Mobilize Recovery

Mobilize Recovery is a non-profit website that seeks to bring together activists, supporters, and partners to come up with sustainable action plans for resilient recovery communities.

The mission of Mobilize Recovery is to change America’s perception of the recovery process by backing 23 million citizens who have successfully recovered from addiction.

This organization focuses on achieving results and creating informed and supportive environments. Sections such as “Our Programs” & “Initiatives,” “Latest News,” or “Support Our Work” appear on the home page to help users easily navigate through some programs, be updated about news and participate in its activities.

Our favorite feature? The platform highlights Naloxone’s role as a lifesaver medication that rapidly reverses overdoses related to the opioid crisis happening in America today.

12. Red Panda Network

The Red Panda Network (RPN) is an NGO that has a mission to conserve wild red pandas and their habitats through the education and empowerment of local communities.

The RPN website is a resource for learning about red pandas and the risks they face, and a tool for donating, buying merchandise, and partnering with the organization.

This website has clear branding, with a tasteful red and green color scheme that brings to mind red pandas and their habitats. It also showcases numerous pictures of red pandas and offers quick-to-digest information about RPN's impact on the red panda conservation effort.

The homepage features campaigns that need urgent attention and recent news that allows supporters to stay up-to-date on all things relating to red panda conservation.

Our favorite feature? RPN's website features a page that's just for kids. With a whole slew of fun activities, kids can become "Red Panda Rangers" as they have fun and learn about conserving red pandas. The branding of the page is still clearly connected to RPN's overall branding, but the cartoonish look makes the page extra inviting for a younger audience.

Using Morweb's tools, RPN showcases stunning image galleries, offers an easy-to-use donation form, and facilitates its "Adopt a Panda" program.

13. Colorado Ballet

This is a screenshot of the Colorado Ballet site, one of the best nonprofit websites.

Colorado Ballet is a nonprofit organization that has been performing world-class ballet in the Denver, Colorado area since 1961.

The greatest strength of this nonprofit website is its jaw-dropping imagery. The site is fully-loaded with beautiful, high-resolution images of dancers in action, but these images especially stand out in its rotating banner. These photos immediately immerse you in the world of ballet and generate interest in Colorado Ballet's upcoming productions.

The site offers a library of video features and information about performances. It also hosts an easy-to-use donation form.

Our favorite feature? The "My Account" page allows frequent ballet-goers to register for an account through which they can easily purchase tickets. You can also use your account to register young ballet performers for classes and intensives.

Morweb empowers organizations like Colorado Ballet to offer secure and easy-to-use password-protected resources like member accounts.

14. Oahu Society for the Prevention of Cruelty to Animals

The Oahu Society for the Prevention of Cruelty to Animals (SPCA) is a no-kill animal shelter in Oahu, Hawaii.

Just like its mission, the organization puts animals at the forefront of its website, including pictures of cats and dogs on its homepage, and gives website visitors ideas for how they can support the Oahu SPCA's work.

Halfway down the homepage, the organization features a video with moving images and music that reinforce the importance of animal wellbeing. The website also offers an easy-to-fill-out newsletter sign up.

Our favorite feature? Oahu SPCA's donation page stands out for its sleek and thoughtful design. The page includes a picture of a cat and a reminder of the organization's mission at the top. When you move on, you’ll find the Below are suggested donation amounts a donor can select, as well as an option to donate a monthly contribution. Then there are two clear sections a donor must fill out to complete their donation.

The look of the website is consistent from page to page, including the donation page, which helps tie the entire site together and centers visitors on what matters most—this nonprofit's mission to protect and rehome animals on Oahu.

15. Mercy- USA

Mercy-USA is dedicated to alleviating human suffering and supporting individuals and their communities in their efforts to become more self-sufficient.

The Mercy USA website features a streamlined, intuitive design that using a clean layout with ample white space, making navigation easy and ensuring that key information stands out.

Our favorite feature? The website excels in visual storytelling, using impactful images and videos to highlight Mercy-USA's humanitarian efforts. It also features a straightforward donation process, with a prominently displayed "Donate" button that makes contributing easy. The combination of clear calls to action and engaging multimedia content creates a user-friendly experience that encourages visitor interaction and support. Rich content, including detailed reports and success stories, provides transparency and keeps users informed about the impact of their contributions.

16. MEND

MEND was started in 1971 by a young couple who were motivated to do something about the poverty they witnessed in the San Fernando Valley. The nonprofit operates in Pacoima where it provides food, clothing, case management, and support services to low-income individuals and families.

MEND has a strong vision, and the website does an excellent job of conveying it through captivating images and content. The homepage features a sliding image banner showcasing MEND’s initiatives.

The MEND website offers multiple ways to get involved with the organization and frequent news updates. What’s more, this nonprofit website is designed according to web accessibility best practices to provide a positive user experience for all visitors.

Our favorite feature? MEND’s donation page displays the impact the nonprofit has made over the years and offers different levels of support. Donors have the option to become monthly donors or even dedicate their gifts to a loved one.

Morweb CMS is designed to be easy for non-technical users to update the layout and add new content.

17. buildOn

buildOn is a movement dedicated to breaking the cycle of poverty, illiteracy, and low expectations around the world. The organization offers Service Learning Programs to mobilize students in under-resourced urban areas and uplift communities.

The organization’s website utilizes captivating videos and imagery to convey its mission and communicate its various programs and services. The site does an excellent job of guiding visitors to its donation page.

Our favorite feature? buildOn has a unique donation page that highlights the organization’s global impact and options for how supporters want their donations to be used. The form itself is extremely straightforward and guides donors through the giving process.

18. Bill & Melinda Gates Foundation

The Bill & Melinda Gates Foundation is a nonprofit organization dedicated to fighting poverty, disease, and inequity around the world for more than 20 years.

The Bill & Melinda Gates Foundation’s website is crisp and modern. On the homepage, site visitors are greeted by a video banner that showcases the incredible work the foundation does around the world. This nonprofit organization's website showcases its work and ideas clearly in order to improve the people’s lives to a better level.

The nonprofit website’s mega menu offers a simple and visually appealing way to navigate the site. The nonprofit incorporates beautiful photography, graphs, and white space to give its website a clean look.

Our favorite feature? The website’s interactive timeline tells the history of the foundation with engaging images and stories. Users can scroll down the page to get a high-level overview of the organization’s growth over the years.

The Bill & Melinda Gates Foundation built its website on Sitecore. Sitecore is a powerful CMS that is ideal for large organizations that require highly customized, interactive features.

This CMS requires a knowledgeable web developer to create the website and updating it can be tricky for non-technical designers. Partnering with a skilled Sitecore web design agency will ensure your nonprofit has the resources to build your nonprofit website and keep it updated.

19. IGNITE Pathways

This is a screenshot of the IGNITE Pathways site, one of the best nonprofit websites.

IGNITE Pathways is an organization for students who want to learn by doing. With its transformational approach to education, IGNITE Pathways sets students up to earn college credits and industry certifications.

This organization's website has a clean, simple design that provides an overview of the organization's purpose from the get-go. With engaging video content on the homepage, you're soon pulled into learning about IGNITE Pathway's story and offerings. The homepage showcases the program's impact, listing information like the number of certification programs offered and the amount of money saved in college costs, as well as the students’ feedback on the training.

Our favorite feature? IGNITE Pathways has an easy-to-fill-out "Inquire Today" form that can help website visitors kickstart their own participation in the organization's programs. It's quick to fill out and doesn't ask for too much information, which increases the likelihood of interested people filling it out and submitting it to the organization.

Morweb empowers the organization to offer an easy-to-access contact page and form, and clear and effective CTA buttons that encourage visitors to take action on the information they get about IGNITE Pathways.

20. Teamsters Local 911

This is a screenshot of the Teamsters Local 911 site, one of the best nonprofit websites.

Teamsters Local 911 is a California affiliate of the International Brotherhood of Teamsters, a labor union in the U.S. and Canada. This organization specializes in contract negotiations, leadership training, and political participation.

Teamsters Local 911's website has a clean, professional design that provides clear information about the purpose of the organization and how to become a member.

The site's branding stands out in particular, matching up with the organization's logo and creating a cohesive look and feel throughout the entire site. This branding extends to Teamster Local 911's "Contact" and "Join Us" pages, which are branded to look consistent with the rest of the site instead of looking like suspicious third-party pages.

Our favorite feature? The organization's "Know Your Rights" page offers helpful information about representational rights, the Family Medical Leave Act, and Weingarten rights that empower members to take action to improve their working lives.

21. Elton John AIDS Foundation

The Elton John AIDS Foundation has one goal—to end the AIDS epidemic. The foundation funds partners that provide medical treatment and fight stigma.

This website provides a dynamic experience as you scroll down its homepage, providing images of the people affected by the organization's work and clear statistics that showcase the organization's impact. The website invites visitors to learn and then act by donating and attending events.

Our favorite feature? When you land on the Elton John AIDS Foundation site, you are first met with an introduction video that sets the tone for the rest of the website experience. The images and music in the video highlight the severity of the AIDS epidemic while also bringing hope that there is work to be done to save and improve lives.

22. Athabasca University Graduate Students' Association

The Athabasca University Graduate Students' Association (AUGSA) offers services and representation for AU graduate students through university and government relations. The organization strives to ensure graduate-level education at the university is accessible, affordable, and of high-quality.

From the moment you land on the AUGSA homepage, it becomes clear who the target audience is. By using high-quality images of students, classrooms, and graduation, AUGSA communicates that it is an organization dedicated to improving the student experience at AU.

The website features a clear "Get Involved" button in its static menu and a newsletter sign-up in its footer, encouraging students to engage with all of its operations.

Our favorite feature? The "Governance" page has all the resources a website visitor needs to bring themselves up to speed on AUGSA's operations. From policies to meeting minutes, website visitors have a wealth of knowledge at their fingertips that can help them orient themselves on everything AUGSA is doing to improve graduate-level education at AU.

23. New Futures

New Futures has provided nonpartisan, evidence-based solutions to New Hampshire’s health challenges for over 25 years.

Our favorite feature? The New Futures website features a clean, modern design that enhances readability and user experience, with a clear focus on its mission to support education and career opportunities. Engaging content, including success stories and news updates, showcases the organization's impact, while comprehensive resources provide easy access to essential information for users.

24. Hillcrest

Hillcrest is a continuing care retirement community in Southern California that offers services, healthcare, and homes that support older individuals' independence.

Hillcrest recognizes that the first thing website visitors will want to see upon arriving on the site is Hillcrest's campus. They provide a beautifully-done video banner that shows off the grounds and homes available at Hillcrest. This allows website visitors to picture themselves enjoying life in the Hillcrest community.

Visitors can browse a campus map, photo galleries, and sample floor plans that give further insight into Hillcrest life. The site's bright yellow "Contact Us" button stands out and can help future residents kickstart their life at Hillcrest.

Our favorite feature? Hillcrest's "Giving" page offers information on multiple ways to give to Hillcrest, including planned giving and a general support fund. Donors can also break one-time donations into monthly payments or give on a monthly basis.

25. The Wilderness Land Trust

The Wilderness Land Trust (WLT) works to acquire private lands and transfer them to public ownership, thereby protecting wilderness.

WLT's website is imagery-rich, inviting website visitors to get a taste of the beautiful lands WLT strives to protect. The rotating banner on its homepage showcases various terrains that evoke a deep appreciation for the outdoors. Additionally, the facts provided about the extensive reach of its services enhance the website's credibility and trustworthiness.

Another element of the WLT homepage is the stats and map that showcase the organization's impact. These numbers, paired with the map graphic, ensure that everyone who encounters the website will understand just how important WLT's work is.

Our favorite feature? We love WLT's blog-style "Stories" page" Each entry tells the story of a different place and the people who have worked to protect it. The stories combine high-quality images with well-written text to further showcase WLT's impact.

26. Earth Discovery Institute

The Earth Discovery Institute (EDI) is another nature-focused nonprofit. This organization seeks to encourage stewardship of San Diego's native biodiversity through education and conservation efforts.

The first thing you notice when you land on the EDI homepage is the buttons that encourage you to "Become a Member" and "Donate." With their bright green coloring and strategic placement in the center and top right corner of the page, it's no wonder that they catch your eye.

The homepage also invites visitors to explore each of EDI's programs with easy scroll-over capabilities, and illustrates the organization's impact with customized icons.

Our favorite feature? EDI has live X and Instagram feeds on its homepage, showing that the organization is extremely active online. Visitors can easily click through each post to share, like, and comment, further spreading EDI's mission to the world.

27. Turning Point

Turning Point, is a non-profit treatment program focused on helping you or your loved one overcome substance use.

Our favorite feature? The Turning Point website effectively communicates its mission with compassionate and clear messaging, creating an inviting atmosphere that builds trust with visitors. Designed with accessibility in mind, it features easy-to-read fonts and clear contrasts, ensuring it is usable across different devices and by individuals with visual impairments. Additionally, the site emphasizes community engagement through sections on events, success stories, and opportunities for involvement, fostering a sense of connection and support.

Tips for Designing Your Own Nonprofit Website

Now that our list of best nonprofit and NGO websites has inspired you to begin designing your own organization's website, you may be wondering, "How do I get started?" and "What tools do I need?"

Look no further. In this section, we'll explore five essential tips to kickstart your design journey and help you create a standout website.

1. Use a Nonprofit-Specific CMS

As you likely noticed while reading through the list of best nonprofit websites, there are a number of different website builders you can use to create a site. Morweb and WordPress are two examples of website builders, also known as content management systems (CMSs).

While generic CMS platforms (WordPress, Squarespace, Drupal, Ghost, Hubspot, etc.) come with a lot of capabilities, you'll often need to spend a lot of time getting used to these platforms' tools and learning some code to make your website exactly what you want it to be.

On the other hand, a nonprofit-specific CMS is built with your needs in mind. It keeps things simple, so that you don't have to spend excessive amounts of time and money achieving a website look that exceeds you and your supporters' expectations. Instead of a steep learning curve and the need for tons of plugins and widgets, you'll find front-end editing tools, seamless customization capabilities, and more.

2. Make Your Site Easy to Navigate

A great-looking website won't do your cause much good if it's difficult to use! As you're designing, prioritize navigation. When you create your site menu, try thinking about it from a website visitor's perspective and anticipating their needs. For example, if you know that most of your website visitors come to give and learn more about your cause, you might include links to your donation page, "About Us" page, most recent annual report, and your blog at the top of the menu.

You should also keep your menu simple. It may be tempting to create a mega menu with multiple sub-menus, but that may just confuse and frustrate website visitors, like a 10-page dinner menu at a diner. Stick to just a few menu items, and break up your menu by including call-to-action buttons throughout your site that link to important pages you want to be sure your visitors see.

3. Focus on Your Donation Page

For nonprofits like yours, your donation page is of paramount importance. If you're short on time to design your website, focus most of your attention on your donation page. After all, this is where your supporters come to show their support!

Here are a few design best practices you should implement on your donation page:

Brand your donation page to match the rest of your website. This will show that your donation page is trustworthy and that donors can be sure their personal information will be secure with your organization. Plus, it will professional to have your donation page branding be consistent with the look of the rest of the site.
Include multiple ways to give. Many of the nonprofits included in our list of the best nonprofit websites offer multiple ways to give on their donation pages. Why? Because donors love to have options! Customizing the giving experience to their needs make it more personal and meaningful. Consider offering the option to make a donation a recurring monthly gift, the chance to check for matching gift eligibility, or to dedicate the donation to a loved one.
Keep form questions to a minimum. Donors want a donation experience that is fast, easy, and convenient. Keep it simple by only asking for necessary information, like contact information and payment details. If you do want to request further information, mark additional questions as optional.

Your donation page is one of the most important assets your nonprofit has for pulling in support. By using these three best practices, you can ensure your donors will return to use it again and again!

4. Make Your Site Easy to Find

Great design is only useful if potential supporters actually see your website, so it’s important to get your web pages in front of the right audience! Luckily, there are resources available to help you drive traffic to your website and market all your hard work.

The Google Ad Grant program provides $10,000 each month in free advertising credits to eligible nonprofits. The grant can be used to create Google Ads targeting specific keywords so that nonprofits’ websites show up at the top of the search engine results page (SERP).

However, your nonprofit must maintain the quality of its website and ads in order to continue receiving the grant each month. To monitor this, you can use the following tools:

Google Search Console: This tool gathers website performance metrics to help you create and track valuable content for your website. You can use it to learn what search queries bring people to your website, what websites link back to yours, whether or not searchers can use your website on their mobile devices, and more!
Google Analytics: This tool gives you a well-rounded view of your Google Ads performance, including identifying engagement metrics and conversion drivers. Using this data, you can measure how much traffic your website is bringing in, how long visitors stay on your site, and other important information to help you gauge the effectiveness of your content.
Google Trends: This tool can help you explore the trends of searches over time to better understand what internet users are looking for. That way, you can cater your website content to meet their needs and attract more visitors!

By optimizing your website and your Google Ads, your nonprofit will reap the benefits of search engine marketing, including a broadened reach and greater audience understanding. When your website connects more specifically to a greater audience, you'll engage more and empower support for your cause!

5. Provide Valuable Content for Your Target Audience

If maintaining top-tier website navigation is your first priority, providing valuable content should be your second. To create compelling content for your specific website audience, answer these questions:

What Blog Topics Would They Be Interested in Learning More About?

Your blog roll or resource hub is a go-to place for many visitors who are interested in learning more about your cause, values, and recent projects. So, if your website keeps an updated blog, it’s important to share your thoughts on topics that are relevant to both your nonprofit and your supporters.

For example, The Community Foundation of Sarasota County’s blog titles provide insight into their operations while giving value to the reader. Topics like “Why Should I Choose a Community Foundation Donor Over a Commercial Advised Fund?” anticipate reader’s questions and provide straightforward answers that inform curious visitors. Though not lengthy, the article gives valuable information about the organization’s services in a way that educates new or potential clients.

What Would Inspire Them to Take Action?

Testimonials, impact reports, and related statistics can help readers visualize the importance of your cause. For instance, SpayMart’s homepage adoption count lends credibility to the organization’s effectiveness and prompts new visitors to take action.

Another way you can incorporate this strategy is by zooming in on the lives you’ve impacted by using individual testimonials. As another example, Buildon’s blog does a great job of highlighting individual stories that describe their value of leading through service and invite readers to join in.

By considering what your visitors would like to know more about, you’ll transform your website into a relevant resource. Additionally, think about targeting not only your current audience but also related ones. An organization wanting to connect with companies that donate to nonprofits, for instance, could create a dedicated corporate philanthropy page explaining why and how corporate partners can get involved.

The Gist - Nonprofit Websites & Tips

Equipped with inspiration from the best nonprofit websites and some basic design tips, you're ready to create or revamp your nonprofit website!

When focusing on web design for nonprofits, continue to learn from other websites' best qualities and consider the audience you're designing for. This is a surefire way to create an online resource for your cause that will stand the test of time!

Want to learn a bit more about nonprofit website design? Check out these additional resources:

Best Website Builders for Nonprofits: Compare Your Options. Your CMS can make all the difference in your website design journey. Check out all of the website builders available for nonprofit use!
Top 10 Nonprofit Payment Processors: Accept Donations Online. Having a payment processor that integrates with your CMS is an important part of hosting a healthy website. Learn all about payment processing and check out 10 top providers!
Medical Website Design: The Ultimate Guide + Best Examples. There's no need to limit your web design research to the nonprofit sector. Check out these medical website design examples and best practices!