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Case Study: Turning Point - Transforming Lives: An Empowering Website for Turning Point Nonprofit

Turning Point is a non-profit organization based in New Jersey, dedicated to helping individuals overcome drug and alcohol addiction. Our primary mission is to empower our patients with the essential tools to achieve lasting recovery from substance use disorders. Our programs are based on the trusted 12-step approach, giving patients a chance to face their substance use issues head-on.

Nonprofit Organizations Icon Nonprofit Organizations

Services

  • User Research
  • Site Architecture
  • Website Design & Development
  • SEO Optimization

Modules

  • Map Module
  • Custom Client Payment Page
  • Blogging
  • Events Module

How Morweb Amplified TPNJ's Market Voice

TPNJ had definitive objectives: to articulate their organizational strengths and service excellence in a fiercely competitive local market, aiming to boost website inquiries. Morweb responded by crafting a unique website design that not only showcased TPNJ's capabilities but also was visually appealing and welcoming. The design strategy placed a strong emphasis on calls to action and incorporated large, emotive imagery to establish a connection with visitors. Navigation was overhauled to become more intuitive, catering specifically to the diverse requirements of TPNJ's key demographic groups. Recognizing the critical need for information accessibility, Morweb enhanced the site with powerful search capabilities and intuitive navigation, ensuring a seamless experience for users seeking answers.

 

 
A screetshot of MSA's old site
A screetshot of MSA's new site

Custom Website Design for Desktop and Mobile

Custom User-Friendly Features

Sleek Dropdown Menu

Interactive Map

Stat Numbers Animation

Organized Giving Solution

Web UI/UX Style Guide

TPNJ-style-guide.png

Functional and streamlined Modules for Maps, Forms and News

Form Builder Module

Map Module

Contact Form Craft