Case Study: New Futures - Revitalizing Advocacy: How Morweb CMS Transformed New Futures' Digital Strategy
New Futures, a prominent policy advocacy organization in New Hampshire, faced significant challenges in maximizing their digital advocacy. Their efforts to communicate complex policy issues and engage a wide audience were hindered by an outdated digital platform. Additionally, they struggled with efficiently mobilizing and coordinating stakeholders, including policymakers, crucial for driving policy change. In response, New Futures turned to Morweb CMS as their solution provider for a comprehensive digital overhaul.
- Content Strategy
- User Flow Mapping
- Site Architecture
- Website Design & Development
- Event & Calendar Module
- File Resources Library
- Fundraising Module
A Digital Leap for CAH: Morweb's Solution for a Vibrant, Impactful Website
Morweb CMS spearheaded the transformation with a strategic website redesign, focusing on user-friendly navigation and accessibility. This was complemented by a revamped content strategy using Morweb's tools to simplify policy language, making it more approachable for the public. Interactive resources such as infographics and educational videos were integrated to enhance user engagement. Morweb's capabilities were further leveraged to introduce effective stakeholder engagement tools, including online petitions and targeted email campaigns. The addition of advanced analytics and data visualization tools by Morweb played a crucial role in presenting evidence-based solutions and tracking engagement metrics.