Case Study: Microscopy Society of America - Revamping the Microscopy Website: A User-Centric Redesign

The Microscopy Society of America (MSA) is a non-profit organization dedicated to the promotion and advancement of techniques and applications of microscopy and microanalysis in all relevant scientific disciplines. With over 3,000 members, 30 local affiliates and 81 annual meetings, MSA has a vibrant and growing community of distinguished members. 

Associations & Memberships Icon Associations & Memberships


  • User Research
  • Site Architecture
  • Website Design & Development
  • API Integration with iMIS


  • Directory
  • File Resources Library
  • Private Page
  • Blogging

A User-Centric Redesign

Morweb's solution is geared toward establishing a user-centric platform with a strong emphasis on user-friendly design and intuitive navigation. We acknowledge the paramount importance of ensuring that information is easily accessible to all users, facilitating effortless access to answers to their queries through robust search functionality and streamlined navigation tailored to users' needs. 

A screetshot of MSA's old site
A screetshot of MSA's new site


The redesign encompasses enhancements such as richer image displays, prominent placement of valuable resources, highlighting MSA magazine publications, promoting the accomplishments of esteemed members, and presenting a clear and compelling overview of the benefits of joining MSA to potential members.

Modules & Custom Sub-templates

Featured Members Slider

Sticky Side Menu (MP4)



Streamline Membership Management Without Sacrificing User Experience.

Custom Member Portal

Provide your members value for their money by creating a member portal full of member-only content like videos, resources, blogs, directories and more. It’s simple with our Custom Member portal feature and Morweb’s Live-Editor. The more value they see, the more often they’ll return and more likely to continue being a valued member of your organization.

Members Directory

Quickly search the member directory to find like-minded contacts to connect with. Member profiles can be displayed in list and map view, providing an interactive experience for users to find what they need quickly. Members can easily update their directory profile by adding pictures, social channels, bio, and much more.

Members Resources

What the client’s Say…

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