Case Study: BGDM - Revolutionizing Representation: The Redesign of Brown Girls Doc Mafia's Website

The Microscopy Society of America (MSA) is a non-profit organization dedicated to the promotion and advancement of techniques and applications of microscopy and microanalysis in all relevant scientific disciplines. With over 3,000 members, 30 local affiliates and 81 annual meetings, MSA has a vibrant and growing community of distinguished members.

Associations & Memberships

Services

User Research
Site Architecture
Website Design & Development
API Integration with iMIS

Modules

Directory
File Resources Library
Private Page
Blog

A User-Centric Redesign

Microscopy primary focus is on delivering resources, publishing magazines, hosting engaging conferences and events, and offering unique insights from some of the leading scientists in the field of Microscopy. Their existing website, however, was plagued by a cluttered layout, difficult navigation, and a severe lack of engaging visual content – a critical aspect for a field that prides itself on the stunning and revelatory images captured under the microscope.

Understanding these challenges, Morweb crafted a solution that not only addressed these issues but also revolutionized the user experience. The new website design emphasized clarity, ease of navigation, and a visually rich interface that truly reflects the beauty and depth of Microscopy.

The transformation was met with overwhelming acclaim from the Microscopy community, with many praising the intuitive design, the seamless user experience, and the enhanced representation of their field. This project stands as a testament to Morweb CMS's ability to deliver a website that not only meets the client's needs but also enriches the user's interaction with the brand.