Case Study: The American Association for Homecare - Elevating Homecare: A UX/UI Design Journey for The American Association for Homecare

The Association of Theological Schools (ATS) is a leading organization in the realm of theological education accreditation. ATS works with seminaries and theological institutions throughout North America to establish and uphold rigorous academic standards. Their commitment to maintaining the quality and integrity of theological education ensures that students receive the best possible preparation for religious leadership. 

Associations & Memberships Icon Associations & Memberships


  • UX Research & Content Strategy
  • Site Architecture
  • Website Design & Development
  • Custom API Integration with Local Database


  • Directory & Map Module
  • File Resources Library Module
  • Private Page Module
  • Blog Module
  • Events Module

Morweb's Solution for ATS: Complex Data Integration Meets Modern Web Design

The ATS project presented a distinctive challenge: it necessitated a seamless integration with their existing local database that contained vital post-secondary accreditation data, a cornerstone of their antiquated website directory. This integral feature had previously hindered ATS from revamping their website, as they struggled to find a service provider capable of custom integration without sacrificing user experience. Morweb proved to be the solution they were seeking. We not only navigated the intricate integration process but also devised a comprehensive content strategy. The result was a stunning, user-friendly website tailored to serve the needs of members and accreditation entities, while also facilitating easy access to events and resources.


A screetshot of ATS old site
A screetshot of ATS new site

Engaging Experience: The New Visual-Led Website for ATS’s Diverse Audiences

The ATS website overhaul was meticulously crafted to cater to three distinct user segments: members, institutions, and faculty. The redesign prioritizes a user experience that prominently features the latest resources, news, and ATS-related events, guiding visitors effortlessly to specialized landing pages designed for each group. Aesthetically, the website boasts a visual-rich layout that facilitates intuitive navigation, with strategically placed call-to-action buttons, prominent imagery, and clear, concise titles. 

User-Focused Custom Landing Pages

Policy Heatmap


Featured News and Events


CEO Letter and Animated Stat Numbers


Membership Levels


Custom Icons




Web UI/UX Style Guide


Customize Search, Directory and Map Module

Calendar and Event Module

Resources Library

Corporate Partners Directory

Team Page