Brent Lafreniere
Digital Director
Years in Field: 19
Based in: Calgary, Canada
Focus: UX, accessibility, SEO, audits
Approach: Hands-on, real-world
About Brent
Nineteen years of fixing nonprofit websites. Day to day, I work on user experience, accessibility, SEO, and the everyday tools that keep mission-driven sites running.
I work on websites for nonprofits and mission-driven organizations. The work covers design, development, and strategy — that includes user experience, accessibility, SEO, content structure, and the tools your team uses to keep the site up to date.
I've been doing this for 19 years. In that time I've helped organizations build new sites, fix existing ones, and run audits to find what is and isn't working. Everything I know comes from real projects, not a textbook.
A nonprofit website has to build trust quickly, make information easy to find, support real user needs, and remove friction from key actions like donating, getting help, registering, or contacting the organization. Looking nice is not enough.
— Brent Lafreniere, Digital Director
Too many people in the industry treat a nonprofit website like a brand exercise. The truth is simpler. The people who matter most are donors, families, the people you serve, and board members. They land on your site with a specific task in mind, and every layout choice either helps them finish that task or gets in the way.
Nonprofits do important work. Their websites should help that work, not get in the way. The website is rarely the most important thing a nonprofit does — but it is almost always the front door. It should open easily.
Specializations
- SEO & content structure
- CMS implementation
- Mobile usability
- Website audits
- UX strategy
- WCAG accessibility
- Trust & conversion
- Template development
